JP Wiser’s, your favourite Canadian whisky, is proud to partner with the National Hockey League (NHL®) in a multi-year collaboration that celebrates our shared Canadian heritage. Bringing these two iconic brands together we will unite generations of fans and communities through their shared passion for the hockey, celebrating those moments that matter most in homes across Canada. Through this partnership J.P. Wiser’s will continue to build on the tradition of bringing friends together over a Canadian whisky during Canada’s game. Whether it’s a thrilling moment in the third period or celebrating a big win, our whisky serves as the perfect companion for every game night.
What to Look Forward To
- Prominent Branding During NHL Broadcasts: Catch us on Prime Monday Night Hockey and across Sportsnet as we celebrate the excitement of the game.
- Limited Edition Whiskies: Enjoy exclusive releases that celebrate the spirit of hockey and the legacy of JP Wiser’s. Perfect for toasting your team during every hockey game night!
- Co-branded Merchandise: Array of co-branded merchandise
- Social Media Contests: Follow us online for a chance to win exclusive prizes, from limited edition whiskies to merchandise that celebrates your love for hockey.
Stay Tuned!
Mark your calendars for November 4, when we launch our new marketing campaign under the ‘Wisely Done’ umbrella, featuring hockey legends Ryan Smyth and Doug Gilmour. This campaign will air nationally on TV, highlighting our commitment to bringing fans closer to the game they love. Whether you’re cheering for your favorite team on hockey night or enjoying a glass of JP Wiser’s, we invite you to join us on this exciting journey.
“I’m really excited for people to see this ad because the concept felt true to Canadian hockey roots. Ryan and I had a great time shooting it, even squeezing in some chirps in between takes for old-times’ sake. And of course, it helped that I’ve always enjoyed J.P. Wiser’s whisky,” stated Stanley Cup® Champion and two-time NHL® All-Star Doug Gilmour.
We’re just getting started – so follow along on this Wisely Done partnership by joining our email list or checking back at jpwisers.com